Google AdSense Ads Settings (2025): Complete Guide to Maximize Earnings

If you’ve recently been approved for Google AdSense, congratulations! 🎉

Now comes the important part: optimizing your AdSense Ads Settings to increase your website’s revenue without hurting the user experience.

This guide will walk you through everything — from Auto Ads to Ad Balance — to help you set up your AdSense account for maximum performance.

1. What Are AdSense Ads Settings?

AdSense Ads Settings allow you to control:

Where ads appear on your site

What type of ads are shown

How many ads are displayed

Whether ads appear automatically or manually

Exclude ads on specific pages

By properly configuring your AdSense Ads Settings, you can boost your CTR (Click Through Rate), improve user experience, and ultimately increase your AdSense earnings.

2. What Are Auto Ads?

Auto Ads are a feature where Google automatically places ads on your site wherever they think is best.

✅ Benefits:

No need to manually insert ad code

Easy for beginners

Google optimizes placement using AI

❌ Drawbacks:

Sometimes ads appear in awkward places

Can slow down page load speed

How to Turn Auto Ads On/Off:

Go to your AdSense dashboard

Click on “Ads”

Select your website

Click “Edit”

Toggle Auto Ads ON or OFF

💡 Tip: If you’re not tech-savvy, keep Auto Ads ON. But for better control, use manual ad units.

3. How to Use Manual Ads

Manual ads give you full control over placement. You decide exactly where the ads appear.

Benefits:

Better user experience

Strategic placements (above fold, after 2nd paragraph, etc.)

Higher RPM (Revenue per thousand impressions)

Steps to Add Manual Ads:

Go to AdSense → Ads → By ad unit

Select an ad format: Display, In-article, In-feed

Name your ad unit

Choose responsive or fixed size

Copy the ad code

Paste it into your website's HTML where you want the ad to appear

4. Best Ad Formats in 2025

Choosing the right ad format is crucial for revenue and user experience.

🟦 Display Ads:

Standard banner or box-style ads

Highly customizable

Use responsive format for mobile optimization

🟧 In-Article Ads:

Appear between paragraphs

Great for blogs or long-form content

Mobile-friendly

🟨 In-Feed Ads:

Appear in content feeds, lists, or grids

Useful for category or archive pages

🟥 Multiplex Ads (formerly Matched Content):

Grid-style ad units

High CTR

Great for content-heavy blogs

💡 Pro Tip: Mix 2–3 formats per page for better results.

5. Anchor Ads and Vignette Ads

These advanced ad types work great on mobile and can significantly boost RPM.

📌 Anchor Ads:

Small ads that stick to the bottom or top of the screen

Non-intrusive and scroll with the user

📌 Vignette Ads:

Full-screen ads that appear between page loads

Only on mobile by default

High paying but should be used with caution

Enable/Disable them via Auto Ads settings.

6. Page Exclusions: Where NOT to Show Ads

Sometimes, you don’t want ads on certain pages (like legal or contact pages).

Examples of Excluded Pages:

About Us

Disclaimer

How to Set Exclusions:

Go to Ads Settings

Click “Page Exclusions”

Enter the URL(s) of the page(s)

Save

This improves compliance with AdSense policies and enhances trustworthiness.

7. Ad Balance: How Much is Too Much?

Ad Balance allows you to show only high-paying ads and limit the total number of ads.

100% = Show all eligible ads
70% = Only show the top-performing ads

Pros:

Higher-quality ads
Improved user experience
Reduces ad clutter

Start with 100%, then test lower percentages over time.

8. Customizing Ad Styles

If you want ads to blend in with your website design, use custom styles.

You can customize:

Background color
Text color
Border color
Font style

💡 Make sure your ads are visible but not annoying.

9. Add Ads.txt File (Highly Recommended)

The ads.txt file helps you prevent ad fraud and ensures only authorized ad networks (like AdSense) can show ads on your site.

For Blogger:

Go to Blogger Dashboard → Settings → Monetization
Turn ON “Enable custom ads.txt”
Paste the code provided by AdSense

For WordPress:

Use an FTP client or File Manager
Upload the ads.txt file to the root directory of your website (example.com/ads.txt)

10. Experiments: A/B Testing for Better Performance

AdSense Experiments let you test different ad strategies.

You can test:

Auto Ads vs. Manual Ads
Anchor Ads On vs. Off
Ad Balance levels
Different formats or placements

How to Start an Experiment:

Go to AdSense → Optimization → Experiments
Select what you want to test
Let the experiment run
AdSense will automatically choose the better option

11. Common Mistakes to Avoid

Overloading pages with ads
Placing ads too close to navigation or buttons
Using only one ad format sitewide
Ignoring mobile experience
Not complying with AdSense policies

❌ These can lead to lower CTR or even AdSense account suspension.

12. Mobile Optimization is a Must

Over 70% of users access the web through mobile devices.

What You Should Do:

Use responsive ad units
Enable Auto Ads on mobile
Optimize loading speed with lazy loading
Avoid overlapping or hidden ads

13. WordPress vs. Blogger Ad Settings

Feature	WordPress	Blogger
Control	High (via plugins like Ad Inserter)	Limited (manual HTML code)
Customization	Extensive	Basic
Auto Ads Support	Yes	Yes
AMP Compatibility	Requires setup	Limited
Plugin Support	Full plugin library	No plugin support

If you’re on Blogger, you may be limited but can still earn well with smart ad placement.

14. Boosting RPM & CTR: Expert Tips

Target high-CPC keywords (finance, software, health)
Use clear, readable layouts
Place ads above the fold and within content
Regularly check AdSense reports
Test new placements and formats monthly

✅ Quick Settings Checklist (2025)

☑️ Auto Ads ON (or Manual Ads with strategy)
☑️ Anchor + Vignette Ads enabled
☑️ Multiplex Ads on content pages
☑️ Ads.txt file added
☑️ Ads disabled on legal pages
☑️ Experiments running monthly
☑️ Mobile-friendly and responsive layout
☑️ Clear navigation & fast-loading pages

🔚 Conclusion

Google AdSense is a powerful tool for monetizing your blog or website — but only if used smartly. Simply adding ads is not enough; you must strategically set up your AdSense Ads Settings to improve revenue, user experience, and compliance.

With this complete guide, you now know:

How to set up ads
Where to place them
What formats work best
How to test and optimize for performance

By following these practices, you’ll be on your way to making more money with AdSense in 2025 and beyond.